News and insights
Rapidly expanding DBM Social becomes 3arc Social, joining forces with 3arc.
Sydney 05 April 2023
The Illuminera Group today announced that its Australian boutiques DBM Social and 3arc by DBM will join forces. Formed in 2021, the two rapidly expanding boutiques will be known as 3arc and 3arc Social.
Following the sale of its DBM Atlas division to RFI Global, The Illuminera Group brings together its two boutique start-ups in the Australian market, DBM Social and 3arc by DBM.
to be known as 3arc Social, DBM Social was established in 2021 by Kerry Sproston to conduct research and evaluation in the public sector. 3arc Social works with eminent academics to deliver strategic insights to federal and state governments and have already established specialities including problem gambling research, public health, and transport, in addition to program and communications evaluations.
3arc Social’s MD, Kerry Sproston said “I’m excited to join forces with 3arc and continue to expand into new disciplines. Our passion is to help inform policy initiatives that make a difference to vulnerable populations. At 3arc Social we particularly embrace complex and challenging projects, and we are establishing ourselves as the ‘go to’ agency for academic collaborations”.
3arc by DBM was established as a commercial research agency in 2022 by Matthew Bond and will simply be known as 3arc. The name 3arc was inspired by the arc that all great stories follow, and our purpose is to bring to life the narrative and storylines that can be shaped for brands, organisations, our projects, our clients and work. Moving to ‘3arc’ aligns to our focus on the future and the next chapter in our story.
3arc’s MD, Matthew Bond said "3arc has experienced exceptional success since its formation a little over a year ago. With the backing of Illuminera and the recent formal connection with Kerry and her team, our capabilities, opportunities, and offerings have been significantly enhanced. Our resolute commitment to elevating client outcomes defines us, and this collaboration further demonstrates our dedication to delivering and creating new and improved solutions to the market."
CEO International of Illuminera, Chris Riquier said: “It is a vision of our group to continually foster the growth of new boutiques worldwide, owned and led by the founders of these businesses. Kerry and Matt have exhibited the entrepreneurship and innovation required to carve out a unique capability in the Australian market and join our 12 existing boutiques and 200 consultants spanning insight, strategy, and integrated end-to-end marketing solutions”.
ENDS.
Notes for Editors:
About 3arc
3arc is an insights and strategy consulting agency, formed in 2021, with teams in Sydney, Melbourne and Canberra. 3arc serves public and private sector clients across Asia Pacific, specialising in strategic customer intelligence, through evidence-based strategy, evaluation, performance measurement and innovation.
3arc focuses on helping private sector clients win. We bring customer driven strategic intelligence to the heart of decision making within organisations. We bridge the gap from research to strategy through to creation and activation. We bring the lives, stories and experiences of citizens and consumers to our clients across all sectors to guide decision-making designed to drive positive change.
3arc Social focuses on government and not-for-profit organisations to inform policy and strategic decision making. We work with multiple partners across a wide range of social policy areas, particularly public health, problem gambling, transport, travel and government comms. Our specialist team is passionate about conducting research that improves and informs society.
Our vision is to empower future-focused organisations to achieve success.
To learn more, please visit www.3arc.co
About The Illuminera Group
Founded in 2007 as an insight-driven consulting and research firm, Illuminera has evolved into a premier data-empowered marketing consulting and solutions group with global presence and over 200 consultants to date.
Illuminera’s unique strength lies in the deep belief that data of all dimensions, if analysed properly, can lead to revealing insight which in turn illuminates powerful strategies and ensures highly effective executions. From developing growth roadmaps to positioning mega brands, from innovating new products and business models to elevating marketing ROI with data empowerment, from telling powerful creative stories to using algorithms to guide media placement, time and again our unique philosophies and methodologies deliver substantial business impact.
Today Illuminera has expanded into a collection of boutiques each with unique strengths and specializations but all relentlessly striving to help clients to innovate, grow and win. Together, our boutiques provide integrated end-to-end strategies and solutions and lead the data-empowered marketing revolution.
To learn more, please visit www.illuminera.com
For more information, contact:
Christopher Riquier – CEO International, Illuminera
Email: chrisr@3arc.co
Kerry Sproston – Managing Director, 3arc Social
Email: kerrys@3arc.co
Matthew Bond – Managing Director, 3arc
Email: mattb@3arc.co